Appeal to Buyer Motives to Close More Sales

Appeal to Buyer Motives to Close More Sales

In this interactive and fast-paced one-hour webinar, you will learn how to gain commitment more easily by conducting the early phases of the sale skillfully. Over-emphasis on closing can feel like a manipulative technique to the buyer and can strain the relationship. The key is to build the relationship throughout the sales process by appealing to buyer emotions and motives.

  • Throughout the sale, the buyer continually evaluates what is said and done. Buyers may respond verbally, physically, or emotionally to what is presented. These responses can be warning signals. Effective sales professionals recognise, accurately interpret, and respond appropriately to these signals. Often people seem convinced that our solution can help them, however they are reluctant to make a commitment. They may put off the decision or try to delay the process. As a sales professional, you can create a sense of urgency if you appeal to buyer motives.

    In this interactive, one-hour webinar, you will learn how to gain commitment more easily by conducting the early phases of the sale skilfully. Over-emphasis on closing can feel like a manipulative technique to the buyer and can strain the relationship. The key is to build the relationship throughout the sales process by appealing to buyer emotions and motives. Doing so will improve close ratios and lead to more successful sales.

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