This program demonstrates how to unleash and inner attitudes of confidence, enthusiasm, and professionalism. The program begins by providing several proven techniques for creating a great first impression. Participants then learn how to sustain and expand this important beginning every day all day. Instructors teach people how to disarm hostility and turn potential adversaries into colleagues. This program provides more than just the principles. It lays out a step-by-step practice regime that virtually guarantees results. By completing these exercises every day, participants can actually transform their attitudes into the attitudes cultivated by leaders everywhere.