How to Cold Call and Build New Customers
Cold calling can be nerve-racking. As soon as the prospect figures out you're a sales person, you may get the immediate response of "no budget" or "not now." But we all know that there is money to be made if a prospect sees real value in you and your offering. The challenge is to get your value proposition in front of the prospect in such a compelling way that keeps them on the line.
If you’re like most salespeople you can think of a million excuses not to cold call because let’s face it, you hate it. The rejection and sense of failure are tough to take. But cold calling is necessary to success since new business often accounts for as much as 50% of your production. This engaging live online seminar will help take the stress out of cold-call days and improve your hit ratio. Cold calling has never been tougher. As soon as the prospect figures out, you’re a sales person the immediate responses are no budget, we’re in a purchasing freeze, or call me in six months if things are any better. But we all know that there is always money available to buy something that provides real value to the prospect. The trick is to get your value proposition in front of the prospect in such a compelling way that you turn off the automatic no response.