Winning with Relationship Selling
When customers have completed 70% of the buying process or can complete many online purchases without ever engaging with a salesperson, traditional sales tactics simply no longer work.
Customers personify the empowered consumer, knowledgeable beyond the need for basic information. You need a relationship-selling approach that leads to a profitable relationship.
Only intentional sales professionals who cut through the noise to foster authentic client centered relationships can truly help their customers win.
A strong customer relationship allows the sales organisation to build trust, offer insights, and then help the customer meet their business objectives.
Only through enduring and meaningful customer relationships, can sales professionals learn which approach will create the best opportunity for client success.
The reality is that true relationships foster loyalty, which in turn builds a sustainable pipeline, ultimately making it possible to meet or exceed goals and quotas.