Meet the Team

Executive Leadership

William Farmer
Managing Director, QLD, WA & SA

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William Farmer has been involved with Dale Carnegie since his early 20’s.
He found his passion young in the New Zealand Franchise in 1997 and since 2013 has been involved in Dale
Carnegie Australia.
William has worked with more than 35,000 people during his career with
Dale Carnegie. His major focus today is Strategic Development with CEOs
and General Managers with a desire to move their organisations and
businesses to a new level using the most powerful tool they have their

Jordan Wang

Managing Director, NSW
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Jordan joined Dale Carnegie 10 years ago in the Auckland operation before relocating to Sydney, where he supported digital marketing in the APAC region before becoming the Sydney Franchisee in 2018.


Jordan is highly passionate about creating a scalable business with a highly engaged team, and complimenting the unique Dale Carnegie principles and development methodology with data driven strategy and quantifiable ROI for clients.

Brendon Telfer

Regional Sales Director

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Brendon has over 20 years experience working with CEOs and MDs on tactical ways to improve bottom-line profit.

Managing the energetic sales team, Brendon enjoys the creative aspect of sales, consulting with businesses to find the most effective way to deliver solutions that create lasting, impactful results.

As an accredited Dale Carnegie Trainer, he delivers training in both public and in-house programs.

Our Trainers

Anne-Marie Sage
Senior Trainer

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Anne-Marie has been a trained facilitator for more than 15 years in her own business as a qualified psychologist.

Her speciality is in working on behavioural shifts to help people achieve breakthroughs in their personal and professional lives, which then transcends into higher performance in business.

Anne-Marie is a strong presenter, and one of the most enthusiastic individuals you will meet, with a passion and zest for life which exudes through her personality.

Rob Goodburn
Certified Trainer

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Rob's journey all started at the age of 23 when he became the youngest course facilitator for the Princes Trust Volunteers UK developing leadership skills and teamwork while delivering projects for the community. Moving to Australia in 1999, he moved on to WHS and safety roles where he designed, delivered and facilitated workshops & training solutions to meet client needs. Today, he brings all this experience to Dale Carnegie where he enjoys being a part of something that has a positive impact.

Tanya Konigsberger

Certified Trainer

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Tanya is extremely passionate about helping others reach their full potential. She's an enthusiastic and very personable trainer who has an infectious zest for life. 
Tanya has lived and worked in many countries and has a great knowledge of business, people and cultures which is evident in the way she works directly with organisations, empowering them to evoke more confident, engaged and enthusiastic teams. Tanya’s high energy is second to none and as experienced yoga and Pilates teacher, she knows first hand how to encourage people to reach for greatness and do it with enthusiasm.

Sales Consultants

Emma Henry
Partnerships Manager

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Working with a wide range of organisations, industry bodies and individuals, Emma prides herself on creating meaningful partnerships and high impact results for my clients.


 From partnerships with Industry Associations and Chambers of Commerce to launching Australia's first Youth Program - Generation Next to rolling out an extensive Live Online training offering for our clients, Emma is the driving force behind some very exciting initiatives and innovations.

Steven Zohrab
Senior Performance Consultant

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Steven is the epitome of a customer-centric leader, bringing a positive attitude, dedication, determination and flexibility to the team. 

With over five years experience in leadership development in non-for-profit and government, Steven has enjoyed his transition to the corporate landscape. 

As a Senior Performance Consultant, Steven has successfully supported the development of professionals across several industries, with a focus on healthcare, retail and construction.

Rachael Brian
Performance Consultant

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Rachael has Bachelor of Marketing and Media and comes from a background in sales. Her dedication and drive for the highest quality makes Rachael invaluable to the company.

She seeks to understand customers desires then drives outcomes that exceed them allowing Rachael to build strong relationships with all those she works alongside. Rachael's insatiable appetite for results allow her to consistently deliver nothing short of her best.

Cyrena Bouris
Account Manager

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Cyrena has delivered above and beyond customer expectations, through her interpersonal skills and developed problem solving expertise. She is identified for her contagious enthusiasm and infectious smile.As an Account Manager, she's passionate about her clients and always ready to take on a challenge with innovation and dedication.She is famous in the office for picking up an inbound call on the first ring.

Jodrich Apoderado
Account Manager

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Jodrich first started with an internship program working with the Walt Disney Company in Florida, and moved into selling premium kitchen appliances for 5+ years before moving over to Australia from New Zealand. He enjoys a myriad of activities outside of work including snowboarding and skiing when he can, and would like to take up rock climbing, ball room, show tune and tap dancing.

Laurie Ward
Corporate Consultant

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Laurie manages Ward Associates, a consultancy that works in partnership with its clients to help re-align and grow their businesses.

As a corporate consultant with the Dale Carnegie team, he brings his experience from working in different industries, like Information Technology, Financial Services, Government, Retail and Renewable Energy markets. This, in conjunction with his big picture approach are ingredients for the best possible results.

Arvin Tate
Account Manager

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Arvin's story spans over 37 countries and 4 continents. Growing up in Brisbane around a multicultural community ignited his passion for cross cultural understanding and getting the best out of people no matter what the background.

Arvin brings his sales and customer service experience from the  Telecommunications, Hospitality and Tourism industries to the Account Manager role and strives to always exceed client expectations at every touch-point of their training and development journey.

Robert Kearney
Performance Consultant

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A personal advocate of Dale Carnegie teachings since 1993, Robert truly believes the offerings are world class and are a must have for individuals and organisations that want to break through to the next level in both personal and professional development.
Working with a wide range of organisations, industry bodies and individuals Robert strives to create meaningful partnerships and high impact results for his clients.

William Purcell
Account Manager

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After 10 years in the Personal Training industry, William has made the move to the Corporate Training space to focus and leverage his experience to help push others develop their career potential. As an Account Manager, William brings his engaging and energetic drive to understand his clients situation and needs in order to craft professional development solutions that bring results. 

Marketing and Administration

Jessica Gopalan
Regional Marketing Manager

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As Marketing Manager for Dale Carnegie Australia, Jessica oversees the strategy and execution of our marketing initiatives.

Jessica is well known for her exceptional eye for detail, creativity, and insatiable appetite for development and improvement.

Combining a bright and friendly persona with her extensive knowledge in all things business and marketing, she is perfectly suited to her role.

Sophie Giese
Sales and Marketing Assistant

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With hands-on experience in marketing, events, communications, Sophie doesn't shy away from a challenge and is always looking for ways to improve our processes and systems.

When she's not creating creating content for our social channels, or promoting programs and workshops, she can be found producing theatre productions at UNSW.

Darlene Deacon

Finance and Office Manager

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Darlene works tirelessly behind the scenes to ensure the smooth running of our QLD operation. From office administration to finance and most recently, becoming Certified as a Dale Carnegie Live Online Producer, Darlene wears many hats and is integral in ensuring the customer experience is world class standard.


1800 088 077

Email Us

Suite 10, Level 2
30 Atchison Street
St Leonards
NSW 2065

©2019 by Dale Carnegie Australia.