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Practical Approach to Real-World Soft Skills Based on the Global Bestseller Book

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Develop the skills and confidence you need to succeed personally and professionally.

How to Win Friends and Influence People

Timeless Bestseller, Timely Results

This one-day, practical training program is based on Dale Carnegie's Human Relations principles from one of the best-selling books of all time, How to Win Friends and Influence People. Why settle for simply reading the book, when you can get hands-on training designed to have you hit the ground running. You’ll be on your feet putting the learning into practice, and working in small groups from the outset, gaining new insights, perspectives and approaches that will help you advance your immediate personal and professional goals.

Connect with Others

Through practical techniques and interactive exercises, you will become a more effective communicator as you engage with authenticity and clarity to gain buy-in to your ideas. With skills to quickly establish rapport, and increased Emotional Intelligence to understand where others are coming from, you’ll increase your ability to navigate different (read: difficult!) personalities and styles.

There's Nothing 'Soft' About it

Leadership isn’t about a title. And developing soft-skills in today's competitive environment is what sets you apart from the rest. The program focuses on building a strong foundation of self-awareness and confidence. You will gain skills to create a positive impact on the people around you as lead by example, role modelling emotional intelligence, effective listening, and communication skills.

Program Learning Objectives

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DCC Guide Download
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Success begins with you

The course guide provides all the information you need to get started, including course dates, what you can expect from the program, and answers to frequently asked questions. Take the first step to invest in yourself and stand out from the crowd.

Download the How to Win Friends and Influence People Course Guide

How to Win Friends and Influence People

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Why Choose Dale Carnegie?

Tried & Tested

For over a century, we've helped 9+ million individuals around the world develop the skills they need to succeed. Our proven methodology focuses on real-world scenarios and hands-on experience, ensuring you gain practical skills that you can apply immediately.

Personalised Coaching

Our personalised coaching is tailored to your needs and goals, with ISO-certified trainers dedicated to your success. Our coaches work with you to develop a customised plan and provide ongoing support and accountability to help you achieve your desired outcomes.

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What Clients Say

"I wasn't expecting all the techniques we learnt to be so practical. I also appreciated the chance to meet other individuals from all industries and experience levels who also wanted to improve themselves. Finally, our trainer was exceptional and very good at coaching and giving feedback."

Oliver Wilson

Have questions?

Enjoy our free additional resources


How Managers Can Build a Culture of Employee Engagement

Find out what companies may be missing in their quest to build a confident, engaged workforce that actually moves the needle on employee engagement.


Dale Carnegie's Secrets of Success

Dale Carnegie's timeless values and principles will set you on the path toward unimagined success.

Put these tips into action to excel as a leader and become the best version of yourself.


Emotional Drivers of Employee Engagement

Emotions and engagement are deeply interconnected.

Every touch-point of the employee experience can elicit emotions - some of which drive engagement and others that kill it.​

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